SPA Conference session: Persona Driven Development – can it work for you?

One-line description:How to get the real value from Personas through the use of Narrative Journey Maps. Pick up tips and tricks and see the benefits for yourself that we at Caplin Systems have experienced.
Session format: Workshop (150 mins) [read about the different session types]
Abstract:Objective: Learn and understand if Persona Driven Development can work for your organisation

- Understand and explore the power of Narrative Journey Maps (NJM)
- Build your own NJM
- Personas - what are they and how do you create them
- See for yourself the power of Personas when applied through a NJM
- The impact on delivering software
Audience background:Anyone passionate about improving the way we deliver software and care about delighting our users
Benefits of participating:Tools to take away and try which will expose the IT projects that will make the real difference for your users and clients.
Materials provided:Getting Started Guide and links to material and communities
Process:There will be a mix of exercises in small groups, discussions on findings and real-life examples of using Personas within the development process.
Detailed timetable:Detailed Time Table:
10:00 – 10:15 Narrative Journey Maps (NJM) explained
10:15 – 10:50 Group Break-out - Create your own NJM
10:50 – 11:15 Reflection/Feedback
11:15 – 11:30 BREAK
11:30 – 12:00 What is a persona and how do you create one
12:00 – 12:30 Group Break-out - Using Personas effectively
12:30 – 12:45 Reflection/Feedback
12:45 - 13:00 Benefits we have seen at Caplin
History:Delivered a day’s workshop to the company on Persona driven development and also a half-day workshop to a smaller focused group
1. Sarah Lawfull
Caplin Systems Lts
2. Duncan Brown