SPA Conference session: Google APIs: Search, Advertising and Commerce | |||
| One-line description: | The what, where, when and how of Google's public APIs | ||
| Session format: | Tutorial (75 mins) [read about the different session types] | ||
| Abstract: | Google offers APIs in the areas of Search and Advertising, exposing them using various technologies: SOAP, REST and Ajax. The Google AJAX Search API lets you integrate a dynamic Google search module into your web pages so your users can mash up Google search results with other content on your site or add search results clippings to their own content. The Google Maps API has been around for a year and defined how services could be exposed as javascript components for Mashup type Ajax applications. The Google Data Calendar API is the first of the new REST Google Data API that lets you search and manipulate Time based information. The Google AdWords API allows you to automate ads creation and management on Google AdWords. The Google Checkout API helps you integrate Google Checkout in you ecommerce infrastructure. The Google Web Toolkit allows you to build Ajax application in Java, from which they are compiled to HTML and Javascript. This gives you the benefits of a strongly typed environment (IDE support, debugging) and minimizes the browser behavior inconsistencies. | ||
| Audience background: | web services, xml, http, soap, ajax, javascript, java | ||
| Benefits of participating: | Learn what you can do with Google APIs and how to get started using them quickly. | ||
| Materials provided: | Slides, web demos. | ||
| Process: | I'll present each api, then demos of what people have done with them, and show some code. | ||
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| Presenters | |||
| 1. Patrick Chanezon |
2. SimonJ Smith | 3. | |